SEO – Past & Present

When ever the word searching or search engine is talked on, the very first word that comes to our mind is GOOGLE. Today is a complete searching term rather than just the name of a Search Engine.

In 1996, two dweebs, Sergey Brin and Larry Page started  a project to create a search engine, which was initially called BackRub and later on it was renamed to Google. Earlier to Google, a search engine named Archie and many others like Yahoo! were also created back in 1990’s. Also, a trend of creating websites was also aroused during 1990’s. As the World Wide Web started to fill up, the makers of those website were concerned of the fact that their website needed to be searched first via search engine. As search engines started getting used more & more, website owners were trying to figure out how to make their websites show up in their search results. This deed was named as Search Engine Optimization, shortly SEO. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.

Today, Google is the top rated search engine. As a general rule of thumb, sites that appear higher up in the results will get more traffic to their pages, and so potentially more business. Your goal is to get to page one and ideally to position one, but whether that is feasible largely depends on the market that you are operating in. If you’re in the mobile phone space or travel, you’ll be fighting a losing battle unless you’ve got a sizeable budget to spend. However, if you’re offering a niche product or a service in a defined geographical area, you stand a pretty good chance of at least getting to page one if you are patient and follow these basic principles.